The F Word was created as a dream project during Taylor Reyes' thesis semester. Touching all aspects of The F Word, it is a podcast about feminist subjects including sexual assault, successful women, and female sexuality. Using the stories as a base, a design was created to reflect the personal stories with a hand drawn logo. The logo has been worked into the web design (thefword.net) as well as business cards.
Each episode has a visual piece paired with it based on the podcast's subject matter designed by Taylor Reyes. During the presentation of The F Word, the hand drawn speech bubbles were used to create an interactive viewer experience.
You can find the podcast and web design at www.thefword.net
This project was created in partnership with the non-profit, Freedom House in Detroit, MI. The client requested a bold, engaging document for their 2016 Annual Report. Using beautiful photographs and creating colorful infographics, the final product was achieved. The document itself folds out into a poster for the reader to view all the information given. The end product is exactly what the client was looking for: something fun, engaging, and beautiful.
Working along the local non-profit, Taylor Reyes created a booklet of children's writing for 826michigan. Creating a playful cover to reflect the playfulness inside, Taylor offset it with a clean, modern font for contrast. The inside pages are clear and organized to make it easy for readers.
The goal of this project was to create a typographic poster reflecting an abstract map. After several steps involving experiments with type, paper, and color, the final image was created.
The Female Paradox
Working as the Art Director for this project, my team created a faux art gallery presenting pieces based around female subjects. Working through a feminist lens, each of us wrote an article based on our chosen painting. I created the layout and format of our piece and presented it to the gallery director.
13 / 13 / 13
13/13/13 was a 13-week long project. Each week, I spent one day creating a poster, using a quote or saying, in the timespan of 13 minutes. In the end, 13 posters were created to compile a varied group of images. This project challenged me creatively and helped me to learn how to trust my design instincts.
Working as a freelance designer for Lawrence Technological University, I updated the Portfolio Guidelines booklet that is handed out to incoming students of the school who need to submit portfolios. The goal of this was to take the outdated, bland piece they were previously using to give it a unique feel that would make incoming students excited for their new adventure. Using bright colors, texture, and shapes, I created this piece, that I hope their students will be happy to receive.
The Art Experience
Working as the art director and project manager for this project, Taylor Reyes and her team created a pitch packet for The Art Experience, a local non-profit. The client requested something unique and effective to present to possible donors. The designers updated the logo to offer something modern and eye-catching for the client and implemented this design into their pitch packet.
Using a hand drawn pattern, a folder was created to give the viewers an interactive experience and drawn in their attention from the beginning. The bright colors were used in the design for the pamphlet and infographic. Using this new brand as a basis, individual business cards were created for impact. The new logo and brand were later implemented on their website at theartexperience.org
Breaking the Mold
When two passions of mine collide, I'm always delighted! After running my own lifestyle and food blog for several successful years and ending it, I was glad to receive this project for a chef and aspiring food blogger. For Lauren, I created a brand based on her guidelines and requests: something simply, yet unique. Using a hand-drawn typeface for her logo, I gave her brand the personal touch she was looking for. She also got a color scheme paired with it reflecting her style and the food she creates.
Along with the logo and brand, a website was created. Using Squarespace, I designed a website for her that will be easy for her to manage and exciting for her to grow. We also spent one-on-one time as I gave her consultation on how to use her blog and offer more for her readers.
Michigan State Parks
This was a mock project for Michigan State Parks to gain more visitors to several parks around the state. The project was aimed at families with young children and promoted a fun, original, and bonding experience. Mock marketing materials as well as a well thought-out marketing research plan was designed.
Parts of the marketing plan included: poster, billboard, mailing postcard, water bottle, map, and mock phone app that would allow the user to combine nature with the internet-age. The goals of this project, outlined in the 34-page brief, was to not only promote the parks themselves, but to strengthen the relationships between families by creating an immersive, unique experience.
Most of these images were captured while running my own food-based blog from 2011-2015. The recipes were made and created by me; the photographs were set-up, taken, and edited by myself as well. My passion for food photography is still alive and well, but I prefer to use those skills in conjunction with my graphic design projects.